The Real Impact of Pricing Strategy on Your Sale
Many sellers believe starting high leaves room to negotiate—but in today’s market, that strategy often backfires.
Why Overpricing Hurts
Overpriced homes:
Sit longer on the market
Receive fewer showings
Invite low offers later
Raise buyer suspicion
Buyers monitor listings closely. Price reductions signal missed opportunity.
Why the First Two Weeks Matter
New listings receive the most attention early. Pricing correctly during this window creates urgency and competition.
Market-Based Pricing
Strong pricing considers:
Recent comparable sales
Active competition
Neighborhood-specific demand
Buyer behavior in that price range
Pricing isn’t about what you hope to get—it’s about where buyers are willing to act.
